The world’s most copied shaping pants, the only authentic ones -patented and designed in Italy- are now entirely eco-friendly.

Their smoothing, lifting, and shaping effect is the result of the Italian research that created the WR.UP® Patented Technology. Thanks to the use of high-quality stretch fabrics and silicone finishes, this innovative designs naturally emphasizes and enhances the curves of every woman.

WR.UP® FITS BETTER!

Launched in October 2012, in a very short time WR.UP® has become a real must-have for all those women who sensitive to the latest trends and who always want to be desired and up to the task in every situation. Today you can find WR.UP® in various cuts, colours, washes and with different inserts, designed to give you the most of sensuality: click here to discover the entire collection.

WR.UP® gives you a smoothing effect and shapes your waist, hips and thighs thanks to the high quality fabric combined with strategically placed panels. Harmony is everything.

WR.UP® is the unique jersey 100% bi-elastic: it defines, lifts up your bottom and wraps you like a second skin. Perfection takes shape.

WR.UP® shapes and sculpts your hips, while keeping your pants up and in place thanks to a special silicone band. Your body is art.

WR.UP® DENIM WASH

The WR.UP® technology is the result of an accurate research, certified by numerous exclusive patents which includes a combination of Italian design, strategic stitching, stretchy fabrics and ultra-light silicone to shape, smooth and accentuate your booty and, among others, it includes:

Silicone Waistband – Designed to keep your pants up and in place. It will hug the waistline comfortably and won’t dig in.

Bi-Elastic Fabric – Traditional denim only stretches in one direction. Our pants, including our denim, are made from a unique cotton jersey which stretches in both directions making them extremely comfortable and flattering.

Ultralight Silicone – an ultralight silicon membrane is inserted in the hip/thigh area, for a modelling effect to boost your booty whether you need it or just want it.

Panels & Stitching - Strategically placed with a special anatomic and curved shape, designed especially to produce a push-up effect to accentuate your existing figure by hugging you in all the right places.

The enameled logo on the back pocket, the label on the crossed belt loops, and the brand on the inner silicone band around the waistline are only present on original WR.UP® pants. Look out for these signs when you buy them, they are our guarantee of authenticity.

HOW IT WORKS

The silicone band around the waistline helps shape and sculpt your hips, while keeping the pants up and in place. The band below the buttocks, together with the special seams and the shape of the crotch, define and lift them enhancing your feminine sensuality.

PATENTED MADE IN ITALY TECHNOLOGY

The smoothing, lifting, and shaping effects are the result of the Italian research that created the WR.UP® Patented Technology. This innovative design has been conceived using high-quality stretch fabrics and silicone finishes to naturally enhance and shape the curves of every woman.

FIND OUT IF IT’S ORIGINAL

The enameled logo on the back pocket, the label on the crossed belt loops, and the brand on the inner silicone band around the waistline are only present on original WR.UP® pants. Look out for these signs when you buy them, they are our guarantee of authenticity.