The world’s most copied shaping pants, the only authentic ones -patented and designed in Italy- are now entirely eco-friendly.

Their smoothing, lifting, and shaping effect is the result of the Italian research that created the WR.UP® Patented Technology. Thanks to the use of high-quality stretch fabrics and silicone finishes, this innovative designs naturally emphasizes and enhances the curves of every woman.

WR.UP® FITS BETTER!

The WR.UP® technology is designed to help every woman enhance her curves and feel more feminine and attractive. Countless styles: from lighter or darker jeggings to wide-fit bootcut pants, from skinny pants in spandex or jersey cotton blends to workout clothes.

WR.UP® gives you a smoothing effect and shapes your waist, hips and thighs thanks to the high quality fabric combined with strategically placed panels. Harmony is everything.

WR.UP® is the unique jersey 100% bi-elastic: it defines, lifts up your bottom and wraps you like a second skin. Perfection takes shape.

WR.UP® shapes and sculpts your hips, while keeping your pants up and in place thanks to a special silicone band. Your body is art.

WR.UP® DENIM WASH

The WR.UP® technology is the result of an accurate research, certified by numerous exclusive patents which includes a combination of Italian design, strategic stitching, stretchy fabrics and ultra-light silicone to shape, smooth and accentuate your booty and, among others, it includes:

Silicone Waistband – Designed to keep your pants up and in place. It will hug the waistline comfortably and won’t dig in.

Bi-Elastic Fabric – Traditional denim only stretches in one direction. Our pants, including our denim, are made from a unique cotton jersey which stretches in both directions making them extremely comfortable and flattering.

Ultralight Silicone – an ultralight silicon membrane is inserted in the hip/thigh area, for a modelling effect to boost your booty whether you need it or just want it.

Panels & Stitching - Strategically placed with a special anatomic and curved shape, designed especially to produce a push-up effect to accentuate your existing figure by hugging you in all the right places.

The enameled logo on the back pocket, the label on the crossed belt loops, and the brand on the inner silicone band around the waistline are only present on original WR.UP® pants. Look out for these signs when you buy them, they are our guarantee of authenticity.

D.I.W.O® PLUS

A polyamide EMANA® fabric that contains bioactive minerals that works to beautify your skin.

Reduces Appearance of Cellulite – Increases Skin Firmness & Smoothness
The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness. For best results wear for a minimum of 6 hours per day for 30 consecutive days.

DIWO Breathable Fabric – Dry In Wet Out fabric, moves sweat away from your body keeping you dry and your temperature regulated.

Odour Free Fabric – Silver irons, an antimicrobial, are weaved into the fabric keeping it fresh and odourless.

N.O.W.® & N.O.W.® YOGA

N.O.W.® the new 5-pocket pants with a casual and comfy vibe that allow to perform “impossible movements” thanks to the versatility of the denim-effect bi-elastic jersey, was launched in 2019.


Two styles: N.O.W.® available in regular or skinny cut with buttons, invisible belt loops and belt; and N.O.W® YOGA, a no button, zipper-less model only available as a skinny fit model.

N.O.W.® feature invisible belt loops and are proposed in two different versions: regular or skinny cut.

N.O.W.® YOGA only available as a skinny fit model - featuring a high waist that, thanks to the fold-over waistband, can become regular. A no button, zipper-less model, suitable to be worn 24/7 and extremely versatile. As its name suggests, it can be worn also to work out and train in complete freedom because, whether you’re jogging in the park with a friend or doing a fitness session at the gym, your outfit needs to be comfortable yet stylish!

FREDDY BLACK

The new Freddy Black Collection featuring REAL DENIM.

- Rhinestone details

- Real Denim Fabric

- Belt Loops

- 5 Functional Pockets for your Convenience

WR.UP® SPORT

All the things you love about our fashion range in an active pant – our Italian design, strategic stitching, flexible fabric and ultra-light silicone to shape, smooth and accentuate your booty.

D.I.W.O ® Breathable Fabric – Dry In Wet Out fabric, moves sweat away from your body keeping you dry and your temperature regulated.

Ultralight Silicone – A thin coating of silicone is applied under the bottom to boost your booty whether you need it or just want it.

Panels & Stitching – Strategically placed to accentuate your existing figure by hugging you in all the right places.

SUPERFIT®

Our patented D.I.W.O ® fabric with a discreet booty shaping effect and flattering cut to accentuate your booty gains.

D.I.W.O ® Breathable Fabric – Dry In Wet Out fabric, moves sweat away from your body keeping you dry and your temperature regulated.

Heart Seam – It really is the cut that makes a fit so flattering! The heart shaped cut defines and accentuates your booty.

Minimal Seams – Less seams equals ultimate comfort whilst you exercise.